Summary: Despite efforts in cross-sector collaboration and open innovation, many businesses struggle to develop and bring game-changing ideas to market. While diversity in conversations is important, innovation requires more than just generating ideas. Intermediaries play crucial roles in sparking and sustaining innovative collaborations, as evidenced by successful programs like Unreasonable Impact (UI). Careful selection, curation of experiences, structured follow-up, and holistic mentoring are vital for turning ideas into reality.