Summary: The article discusses the paradox of AI in the creative field, where it promises efficiency but also threatens to produce cookie-cutter designs that could replace human creativity. The author acknowledges that AI is here to stay but argues that there are tasks computers can’t do, like embracing risks and taking unconventional routes. Human creativity, characterized by uphill thinking and taking longer, less efficient paths, remains distinctive. AI excels at efficiency but often avoids creative risks. The key is to use AI to streamline mundane tasks, freeing humans to focus on uniquely human endeavors.